Watt is a global integrated retail agency, with fifty years’ experience working in over forty countries around the world.
With a unique business model that integrates world-class consulting with inspired creativity, Watt works collaboratively with clients to uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint.
2021: The Year of the Great Reset
Series 3: Building an effective private brand strategy that drives business growth
The development of private label programs have been on the rise for some time now and in more mature markets, these programs have been effectively integrated into a retailer’s category management strategies. Consumers’ penchant to shop around, be more promiscuous in...read more