Watt is a global integrated retail agency, with fifty years’ experience working in over forty countries around the world.
With a unique business model that integrates world-class consulting with inspired creativity, Watt works collaboratively with clients to uncover the most meaningful insights, set the right strategies, and deliver results-oriented creative solutions across every brand touchpoint.
GLOCALIZATION in retail is all the buzz these days. But what it means and how to do it isn’t always clear. A combination of ‘global’ and ‘localization,’ glocalization is a portmanteau word used to describe a product or service offering that is distributed globally,...read more