About Us

What We Do

A truly integrated agency, we uncover the most meaningful insights, set the right strategies, and deliver resonant creative solutions across every brand touchpoint. We eat, sleep and breathe retail.

  • Brand Positioning
  • Consumer / Shopper Segmentation
  • Path-to-Purchase Modeling
  • Brand Health Evaluation
  • Market Research & Analytics
  • Stakeholder Engagement
  • Business Feasibility Studies
  • Shopper Insight
  • Retail Audits
  • Performance Benchmarking
  • Experience Mapping
  • Format Strategy
  • Identity Design
  • Brand Voice
  • Brand Architecture
  • Brand Standards
  • Content Development
  • Naming
  • Brand Stewardship
  • Vehicle Livery & Work Wear
  • Packaging Design & Rollout
  • Packaging Compliance
  • Production Art
  • Photography & Illustration
  • Motion Graphics
  • Imaging & Retouching
  • Retail Environments
  • Shopping Centers
  • Pop-up Retail
  • Events and Trade Shows
  • Hospitality and Restaurant
  • Visual Merchandising
  • Retail Communication Standards
  • Format Rollout
  • Retail Master Planning
  • Corporate and Service Collateral
  • Marketing Calendar Development
  • Promotions
  • Point-of-Purchase
  • Retail Communications
  • Signage & Systems
  • Digital Experience
  • Multi-Channel Advertising

How We Do It


Uncover insights.


Define the opportunity.


Design the solution.


Implement flawlessly.

Our integrated approach and teams deliver not only efficiencies, but a seamless brand experience, connected from the first insight to the last creative expression. Our single-source agency model works and nothing gets lost in translation.
Our approach to research is to look at a business problem or opportunity through multiple lenses, so that we get to the “real truth” of the matter. By design, our proprietary analytical methodologies allow us to mine for real insights and separate the profound from the superfluous.
Our approach to strategy is about delivering clarity and focus, and seeking out solutions that have short-term impact and long-term sustainability. Our work in segmentation, value proposition, and path-to-purchase is designed to help us understand how to influence the shopper on their terms and deliver “actionable” solutions that have real traction in the market.
“Successful creativity” evokes desired impressions and spurs shoppers into action. Words, images and experiences must all be designed as a collective force, ultimately connecting on both an emotional and pragmatic level. But most importantly, creativity is founded on the basis of a well-defined strategy so that we design with purpose.
Supporting a brand’s position in market is not a one-time event. It requires careful choreographing and attention to detail to ensure we deliver the right proposition, supported with the right message, in the right form, in the right place, and at the right time in the customer journey. The ultimate goal is to drive basket value and brand affinity.

Retail Recovery

To thrive in a post-pandemic world, retailers will need to start by understanding the many ways shopping habits have changed. As you develop a strategy to build a new relationship with your customers, knowing where to focus your efforts in the short term will be key to your success in the longer term.

Key insights shaping our thought process

  1. Local bonds are placing community-based activities high on consumers’ priority list
  2. Rise in environmental consciousness delivers a new set of expectations of retailers
  3. Loyalty based on trust before reward sets new rules for engagement
  1. Financial conservatism is set to redefine a shopper’s value equation
  2. Heightened awareness of personal space has given rise to a new level of tolerance
  3. The new brand ecosystem is making omnichannel everyone’s reality

Among the myriad of changes emerging, retailers must focus now on developing their recovery plan.

Here are some ways in which we are helping:

  • Market Scans – Developing a diagnostic dashboard – including customer engagement approaches, best practice applications, experiential audits – to provide quick and targeted in-market insights to guide decision-making
  • Shopper Insight – Understanding the new consumer psyche and identifying behaviours that need to be addressed in new and different ways
  • Pop-Up Retail – Leveraging this flexible medium to bolster a retailer’s recovery strategy whether as a test & learn engine, stock reduction plan or tenant partnership opportunity
  • Brand Voice Reset – Resetting brand voice and value propositions to competitively respond to the new retail and shopper landscape
  • Curbside/BOPIS Optimization – Optimizing the integration of curbside pickup and BOPIS (Buy Online Pickup In Store) as permanent fixtures in a customer’s path to purchase
  • In-Store Resets – Addressing new design and merchandising strategies that meet new consumer expectations around health & safety. Some examples include change room strategies for apparel retailers and prepared foods strategies for grocery retailers
  • Image Asset Bank – Using Watt’s integrated photo studio to develop powerful images for ecommerce retail and in-store marketing programs
  • Recovery Workshops – Developing a framework for executive decision-making that builds alignment, prioritizes focus and investment, and drives an effective short- to medium-term action plan
  • Private Brand Enhancement – Turning labels into brand assets that deliver exceptional value, optimize product mix and build banner loyalty
  • Communications Strategy – Developing and deploying effective messaging across touchpoints that respond to shopper needs and deliver the right value propositions