by Watt International | Apr 4, 2017 | Blog
In a 2017 consumer survey measuring retail experiences across physical, omni-channel and pure online retailers, Amazon gained top billing despite lacking a strong physical retail network. Retailers with strong physical chains have often touted the key strengths of...
by Watt International | Feb 1, 2017 | Blog
User experience design, or the process of enhancing satisfaction by improving the usability, accessibility, and pleasure provided in the interaction, is a staple element of the design of mobile apps, websites and digital experiences. It is less often discussed in...
by Watt International | Dec 20, 2016 | Blog
Our last blog posting detailed key trends that will increasingly impact grocery retailers. In short, the increase in co-shopping in households – in particular the increasing role of male household members in grocery shopping – together with the shift towards food...
by Watt International | Dec 13, 2016 | Blog
The last few years have seen major changes in the ways that consumers shop for groceries. Grocery chains focusing on either premium or extreme value options have seen growth in market share and store traffic, while mass traditional supermarkets are struggling to...
by Watt International | Dec 1, 2016 | Blog
While the crusade to win the hearts, wallets and loyalty of customers is sometimes waged based on price, store location, or superior product offerings, often, winning the battle comes down to more emotional factors – a matter of demonstrated care and consideration for...
