by Kaylianna Lee | Oct 21, 2024 | Blog
At the recent Retail Marketing Conference sponsored by the Retail Council of Canada, Watt International’s Managing Partner, Vince Guzzi, shared groundbreaking insights that highlighted the importance of focusing more on the customer-centric 4E’s of marketing –...
by Kaylianna Lee | Oct 30, 2024 | Media
Our Managing Partner, Vince Guzzi, is featured in the latest issue of Home Goods Merchandiser Magazine. In his article, “Forget the Four Ps,” Vince dives into the evolving landscape of retail, introducing the “Four Es of Marketing”...
by Kaylianna Lee | Oct 30, 2024 | Media
Our very own managing partner Vince Guzzi had the pleasure of being a guest on the CanadianSME Small Business Magazine Podcast! Tune in to hear Vince speak to how businesses build brand value through innovative strategies and deep consumer insights. He shares his...
by Kaylianna Lee | Aug 28, 2023 | Blog
The advent of new technologies has created a paradigm shift in how consumers discover, research, and purchase products. From the moment a consumer becomes aware of a product to the post-purchase experience, technology has influenced every stage of the shopping...
by Kaylianna Lee | Jul 31, 2023 | Blog
Generation Z – digitally native, ethnically diverse, inclusive, positive, and nostalgic for the 2000s. Born between 1997-2012, Gen Z grew up in times of uncertainty and in a world where technology and digital advancements have played a major role in their lives. With...
