by Kaylianna Lee | Jul 8, 2021 | Blog
Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...
by Kaylianna Lee | Jun 3, 2021 | Blog
There is no denying that pop-up shops, also known as temporary retail, are an effective way to build brand awareness for a retail business. The future will see more pop-up shops emerge in our post-Covid retail landscape, as they deliver many short-term and longer-term...
by Kaylianna Lee | Apr 15, 2021 | Blog
The development of private label programs have been on the rise for some time now and in more mature markets, these programs have been effectively integrated into a retailer’s category management strategies. Consumers’ penchant to shop around, be more promiscuous in...
by Kaylianna Lee | Mar 17, 2021 | Blog
The shopper today is changing. Customers are more discriminatory of brands they want to build a relationship with, and the foundations of that relationship is trust based on how customers see brands upholding the values they share. Today, 71% of consumers prefer...
by Kaylianna Lee | Feb 11, 2021 | Blog
2020 was a year of mass disruption, which sprung upon retailers with little warning to react. The pandemic not only reshaped the industry but also accelerated trends. The dramatic shift to ecommerce is an obvious but important one, driving new, sustained behaviours...
