by Watt International | Apr 30, 2019 | Blog
GLOCALIZATION in retail is all the buzz these days. But what it means and how to do it isn’t always clear. A combination of ‘global’ and ‘localization,’ glocalization is a portmanteau word used to describe a product or service offering that is distributed globally,...
by Watt International | Apr 1, 2019 | Blog
Back in January, an inspiring art installation appeared in front of Toronto’s Union Station – a 35-foot-long bright orange structure that formed the phrase “Change is good.” No, this was not a holdover from Nuit Blanche, when the city’s public spaces are filled with...
by Watt International | Mar 18, 2019 | Blog
Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...
by Watt International | Mar 4, 2019 | Blog
In the age of the experience economy, retailers are increasingly searching for ways to differentiate themselves by offering experiences that are unique, interactive and entertaining. Customers can now do a lot of shopping online, so getting them to show up in person...
by Watt International | Feb 6, 2019 | Blog
The phrase ‘customer loyalty’ is indeed a buzzword these days, as retailers scramble to figure out how best to earn and retain shopper loyalty. But the concept is age-old and is contained in the word ‘customer’ itself, which was originally defined as “one who...
by Watt International | Jan 14, 2019 | Blog
The ‘Customer Experience’ will continue to gain momentum as an overarching retail trend in 2019. To lure and retain shoppers, retailers will need to further develop the customer-first mindset. Tied to the growing emphasis on the customer experience are three key...
