by Kaylianna Lee | Oct 21, 2024 | Blog
At the recent Retail Marketing Conference sponsored by the Retail Council of Canada, Watt International’s Managing Partner, Vince Guzzi, shared groundbreaking insights that highlighted the importance of focusing more on the customer-centric 4E’s of marketing –...
by Kaylianna Lee | Aug 28, 2023 | Blog
The advent of new technologies has created a paradigm shift in how consumers discover, research, and purchase products. From the moment a consumer becomes aware of a product to the post-purchase experience, technology has influenced every stage of the shopping...
by Kaylianna Lee | Jul 31, 2023 | Blog
Generation Z – digitally native, ethnically diverse, inclusive, positive, and nostalgic for the 2000s. Born between 1997-2012, Gen Z grew up in times of uncertainty and in a world where technology and digital advancements have played a major role in their lives. With...
by Watt International | Oct 5, 2021 | Blog
The changing role of the store The formulaic store which has traditionally focused on efficient product fulfillment has been on a trajectory of change for some time now. Much like almost everything in our lives, the global pandemic has accelerated the need for stores...
by Kaylianna Lee | Jul 8, 2021 | Blog
Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...
by Kaylianna Lee | Jun 3, 2021 | Blog
There is no denying that pop-up shops, also known as temporary retail, are an effective way to build brand awareness for a retail business. The future will see more pop-up shops emerge in our post-Covid retail landscape, as they deliver many short-term and longer-term...
