by Watt International | Jul 31, 2019 | Blog
Like all businesses, retailers need to pay close attention to measuring the ROI of their spending decisions. But since the relationship shoppers have with brands is hopefully long-term, it is becoming increasingly important for retailers to look beyond a simple ROI...
by Watt International | May 27, 2019 | Blog
Remember when shoppers started being asked to fill their own bags at the grocery store checkout? This new task struck many as a major inconvenience, if not just wrong. Weren’t shoppers paying for a service as well as a product? To boot, ditching designated baggers...
by Watt International | Apr 30, 2019 | Blog
GLOCALIZATION in retail is all the buzz these days. But what it means and how to do it isn’t always clear. A combination of ‘global’ and ‘localization,’ glocalization is a portmanteau word used to describe a product or service offering that is distributed globally,...
by Watt International | Apr 1, 2019 | Blog
Back in January, an inspiring art installation appeared in front of Toronto’s Union Station – a 35-foot-long bright orange structure that formed the phrase “Change is good.” No, this was not a holdover from Nuit Blanche, when the city’s public spaces are filled with...
by Watt International | Mar 18, 2019 | Blog
Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...
by Watt International | Mar 4, 2019 | Blog
In the age of the experience economy, retailers are increasingly searching for ways to differentiate themselves by offering experiences that are unique, interactive and entertaining. Customers can now do a lot of shopping online, so getting them to show up in person...
