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The Role Of User Experience Design In Retailing

The Role Of User Experience Design In Retailing

User experience design, or the process of enhancing satisfaction by improving the usability, accessibility, and pleasure provided in the interaction, is a staple element of the design of mobile apps, websites and digital experiences. It is less often discussed in...
20/20 Grocery Retailing – The Store

20/20 Grocery Retailing – The Store

Our last blog posting detailed key trends that will increasingly impact grocery retailers. In short, the increase in co-shopping in households – in particular the increasing role of male household members in grocery shopping – together with the shift towards food...
20/20 Grocery Retailing – The Shopper

20/20 Grocery Retailing – The Shopper

The last few years have seen major changes in the ways that consumers shop for groceries. Grocery chains focusing on either premium or extreme value options have seen growth in market share and store traffic, while mass traditional supermarkets are struggling to...
Experience Matters

Experience Matters

When a new prototype was initially created for ice cream heavyweight Häagen-Dazs (Oakland, Calif.), it was designed with the recent growth in Asia’s luxury market in mind. As that expansion slowed and changed, the brand called an audible. “Instead of pouncing on Asia,...