by Kaylianna Lee | Mar 17, 2021 | Blog
The shopper today is changing. Customers are more discriminatory of brands they want to build a relationship with, and the foundations of that relationship is trust based on how customers see brands upholding the values they share. Today, 71% of consumers prefer...
by Kaylianna Lee | Feb 11, 2021 | Blog
2020 was a year of mass disruption, which sprung upon retailers with little warning to react. The pandemic not only reshaped the industry but also accelerated trends. The dramatic shift to ecommerce is an obvious but important one, driving new, sustained behaviours...
by Kaylianna Lee | Oct 7, 2020 | Blog
In the new pandemic-era normal, retail will undergo a great digital transformation. Successful stores will be those that seamlessly integrate digitally connected environments with omnichannel touchpoints that deliver consistent brand experiences. The customer...
by Kaylianna Lee | Jul 28, 2020 | Blog
The pandemic is proving to be a catalyst for many retail trends that, pre-COVID, were already occurring or on the horizon. Online shopping was an option provided by many retailers, but not all shoppers bought in. Now, late adopters see it as a lifeline. A trend...
by Watt International | Jun 15, 2020 | Blog
Back at the beginning of nearly worldwide lockdown measures, the anxiety felt by “non-essential” retailers was palpable. Uncertainty manifested itself into real consequences by way of layoffs and furloughs, not terminations. As anxious as retailers were, layoffs and...
by Kaylianna Lee | May 20, 2020 | Blog
There is no question the global economy will emerge from the pandemic profoundly changed, and consumer shopping patterns will be dramatically altered. In order to ensure a future where businesses not only survive, but thrive, it is critical to anticipate what a...
