The Challenge
Coppel is a Mexican department store chain operating 1,500 locations targeting the value-minded shopper. In an effort to strengthen the relevance of their brand in a rapidly changing market, Watt was tasked with evolving the Coppel brand and redesigning the customer experience to better meet the changing needs and preferences of Mexican consumers.


The Outcome
The new vision for Coppel has led to significant improvements in business results, improvements in brand KPIs, and a shopper preference for remodeled stores, which has fuelled the continued expansion of the new format Coppel stores.