The Challenge
Mark’s is a Canadian clothing and footwear retailer specializing in casual and industrial wear. Watt was asked for help in supporting a number of branding efforts designed to reposition Mark’s and strengthen its competitiveness. In particular, Watt was tasked with designing a holiday pop-up retail concept to be executed in high traffic, urban locations across the country. The goal was to strengthen its presence during this high traffic season, convey a new refreshed image, and increase its relevance amongst a younger, more fashion oriented customer.
The Outcome
All elements were developed with an eye to their future re-use. Large-scale graphic printed partitions were developed as modular, portable elements, and internally illuminated brand signs and over-scaled timber cubes were designed to be easily dismountable and site-adjustable for re-use.