The frozen food department was rotated 90 degrees and shortened to present segmented categories. Non-food products were merchandised in a separate area to communicate volume and value.

Our design & strategy teams worked closely to ensure that the design of the first iteration of the store revealed its new brand promise. As part of the design, the team considered all functional elements, from shoppers’ journey through the store and the elements that would entice and educate throughout, to the role each department played in creating the new brand proposition. Fixtures and fittings were chosen not only based on their fit with the brand’s promise but also to ensure they were the most cost-effective way to build a shopping experience in sync with the brand’s vision.

To further align the brand’s values, the Pharmacy was expanded to include labs and medical/health services. These initiatives were undertaken carefully, ensuring that they respected the operational costs and considerations that underpinned the success of the business.

For the store exterior, a key component of the design strategy was to create a façade that was adaptable to different store formats in differing locations, and to harmonize the look and feel of Market 32 stores. Our design team’s solution was to create a solid anchor at the store entrance point made of local materials. This anchor gave clear visual brand cues, where previously these had been absent, and tied each Market 32 location more closely to the location it served.

To effectively communicate Market 32’s brand promise, our creative team built an integrated signage program detailing “32 Reasons” to love Market 32, a collection of statements featured prominently in the store interiors that explain the brand’s values, behaviours and promises to both their shoppers and the communities they serve.