Keeping value and quality cues at the forefront, the design incorporated a mix of modern and art deco fixture styles to convey a sense of 1920s ‘Gatsby style’ quality and exclusivity contrasted with the use of glass and metal to anchor it in modernity.

Modernity was also expressed by mixing physical touchpoints with digital signage. In combination with display and merchandising efforts, this created promotional agility showcasing the brand’s ability to provide solutions for diverse lifestyles while delivering credibility as a curator of style.

Display fixtures were used to showcase complementary products in order to both build average transaction value and increase purchase frequency of accessories. Repositioning the onsite tailor services and creating greater visibility helped to elevate the brand’s status as a bespoke retailer and authority.