1966

Don Watt establishes the design firm Don Watt & Associates, the first landmark in our journey to future success.

1973

Watt lands its first deal with Loblaws, helping to reinvent the struggling retailer. A complete redesign led to a 2-decade relationship with the now formidable chain, setting the bar for grocery retailers in North America and turning Loblaws into a powerhouse.

1978

Watt plays an instrumental role in the idea of the “category killer”, working with the founders and developing the brand and concept for Home Depot.

1980

Bank of Montreal adopts a new strategy to make banking more focused on individual customer relationships. Watt refreshes the logo, develops a new layout standard and sees the brand rolled out nationwide.

1986

Watt creates the President’s Choice brand for Loblaws, ensuring the grocery retailer’s future success with one of the most recognized brands in the world.

1986

Watt began working with Walmart, for whom Watt designed different formats and developed some of the most powerful food and retail brands in the world over a 20 year relationship.

1993

The Great Value brand, designed by Watt for Walmart, turns the enviable company into the largest grocery retailer in the USA.

1992

The Cott Corporation purchases Watt to provide an identity for its carbonated soft drinks. Cott’s extensive coverage in the American market results in Watt’s branding hitting the shelves of most grocery stores in the USA.

2002

Watt develops a retail model for Shopper’s Drug Mart that results in more than a decade of growth for the Canadian chain.

2006

Watt is awarded Merchandising Agency of Record for McDonald’s Canada. As their trusted partner, Watt continuously adapts to support and evolve the brand experience.

2010

Watt is named Longo’s Agency of Record to meet their research and design needs, solidifying a long and prosperous relationship.

2012

Watt undertakes master planning for Costanera Center, Peru’s largest and leading shopping centre development.

2015

After the rebranding of the Price Chopper store as Market 32, Watt is appointed Price Chopper’s Agency of Record for all retail, marketing and advertising.

2016

Watt celebrates 50 years of influencing, inspiring and disrupting retail around the world.

2019

Watt expands its service offering with the purchase of Communiqué Incentives Inc.