Our Thinking
RCC Retail Marketing Conference Recap
At the recent Retail Marketing Conference sponsored by the Retail Council of Canada, Watt International’s Managing Partner, Vince Guzzi, shared groundbreaking insights that highlighted the importance of focusing more on the customer-centric 4E’s of marketing –...
Embracing the Tech Revolution in Shopping
The advent of new technologies has created a paradigm shift in how consumers discover, research, and purchase products. From the moment a consumer becomes aware of a product to the post-purchase experience, technology has influenced every stage of the shopping...
Gen Z: Designing for the Zoomer Generation
Generation Z – digitally native, ethnically diverse, inclusive, positive, and nostalgic for the 2000s. Born between 1997-2012, Gen Z grew up in times of uncertainty and in a world where technology and digital advancements have played a major role in their lives. With...
From Formulaic to Fantastic: The Emerging Era of Physical Retail
The changing role of the store The formulaic store which has traditionally focused on efficient product fulfillment has been on a trajectory of change for some time now. Much like almost everything in our lives, the global pandemic has accelerated the need for stores...
Make Way For The New Way – Responding to Generation Z
Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...