Our Thinking

RCC Retail Marketing Conference Recap
Blog

RCC Retail Marketing Conference Recap

At the recent Retail Marketing Conference sponsored by the Retail Council of Canada, Watt International’s Managing Partner, Vince Guzzi, shared groundbreaking insights that highlighted the importance of focusing more on the customer-centric 4E’s of marketing –...

Embracing the Tech Revolution in Shopping
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Embracing the Tech Revolution in Shopping

The advent of new technologies has created a paradigm shift in how consumers discover, research, and purchase products. From the moment a consumer becomes aware of a product to the post-purchase experience, technology has influenced every stage of the shopping...

Gen Z: Designing for the Zoomer Generation
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Gen Z: Designing for the Zoomer Generation

Generation Z – digitally native, ethnically diverse, inclusive, positive, and nostalgic for the 2000s. Born between 1997-2012, Gen Z grew up in times of uncertainty and in a world where technology and digital advancements have played a major role in their lives. With...

Make Way For The New Way – Responding to Generation Z
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Make Way For The New Way – Responding to Generation Z

Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...