Our Thinking

Is ROX the New ROI?
Blog

Is ROX the New ROI?

Like all businesses, retailers need to pay close attention to measuring the ROI of their spending decisions. But since the relationship shoppers have with brands is hopefully long-term, it is becoming increasingly important for retailers to look beyond a simple ROI...

Self-checkouts: Here to enhance, not replace
Blog

Self-checkouts: Here to enhance, not replace

Remember when shoppers started being asked to fill their own bags at the grocery store checkout? This new task struck many as a major inconvenience, if not just wrong. Weren’t shoppers paying for a service as well as a product? To boot, ditching designated baggers...

Glocalization: Going big by thinking small
Blog

Glocalization: Going big by thinking small

GLOCALIZATION in retail is all the buzz these days. But what it means and how to do it isn’t always clear.   A combination of ‘global’ and ‘localization,’ glocalization is a portmanteau word used to describe a product or service offering that is distributed globally,...

Cause Marketing: The Fine Art of Going Green
Blog

Cause Marketing: The Fine Art of Going Green

Back in January, an inspiring art installation appeared in front of Toronto’s Union Station –  a 35-foot-long bright orange structure that formed the phrase “Change is good.” No, this was not a holdover from Nuit Blanche, when the city’s public spaces are filled with...

Cause Marketing: Our Two Cents’ Worth
Blog

Cause Marketing: Our Two Cents’ Worth

Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...