Our Thinking

Glocalization: Going big by thinking small
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Glocalization: Going big by thinking small

GLOCALIZATION in retail is all the buzz these days. But what it means and how to do it isn’t always clear.   A combination of ‘global’ and ‘localization,’ glocalization is a portmanteau word used to describe a product or service offering that is distributed globally,...

Cause Marketing: The Fine Art of Going Green
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Cause Marketing: The Fine Art of Going Green

Back in January, an inspiring art installation appeared in front of Toronto’s Union Station –  a 35-foot-long bright orange structure that formed the phrase “Change is good.” No, this was not a holdover from Nuit Blanche, when the city’s public spaces are filled with...

Cause Marketing: Our Two Cents’ Worth
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Cause Marketing: Our Two Cents’ Worth

Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...

Reconsidering How We Engage Customer Loyalty
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Reconsidering How We Engage Customer Loyalty

The phrase ‘customer loyalty’ is indeed a buzzword these days, as retailers scramble to figure out how best to earn and retain shopper loyalty. But the concept is age-old and is contained in the word ‘customer’ itself, which was originally defined as “one who...