Our Thinking

Embracing the Tech Revolution in Shopping
Blog

Embracing the Tech Revolution in Shopping

The advent of new technologies has created a paradigm shift in how consumers discover, research, and purchase products. From the moment a consumer becomes aware of a product to the post-purchase experience, technology has influenced every stage of the shopping...

Gen Z: Designing for the Zoomer Generation
Blog

Gen Z: Designing for the Zoomer Generation

Generation Z – digitally native, ethnically diverse, inclusive, positive, and nostalgic for the 2000s. Born between 1997-2012, Gen Z grew up in times of uncertainty and in a world where technology and digital advancements have played a major role in their lives. With...

Make Way For The New Way – Responding to Generation Z
Blog

Make Way For The New Way – Responding to Generation Z

Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...

Pop-up Retail – Maximizing ROI and ROX
Blog

Pop-up Retail – Maximizing ROI and ROX

There is no denying that pop-up shops, also known as temporary retail, are an effective way to build brand awareness for a retail business. The future will see more pop-up shops emerge in our post-Covid retail landscape, as they deliver many short-term and longer-term...