Our Thinking

Cause Marketing: Our Two Cents’ Worth
Blog

Cause Marketing: Our Two Cents’ Worth

Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...

Reconsidering How We Engage Customer Loyalty
Blog

Reconsidering How We Engage Customer Loyalty

The phrase ‘customer loyalty’ is indeed a buzzword these days, as retailers scramble to figure out how best to earn and retain shopper loyalty. But the concept is age-old and is contained in the word ‘customer’ itself, which was originally defined as “one who...