Our Thinking
2021: The Year of the Great Reset
Series 1 – Resetting the in-store experience
2020 was a year of mass disruption, which sprung upon retailers with little warning to react. The pandemic not only reshaped the industry but also accelerated trends. The dramatic shift to ecommerce is an obvious but important one, driving new, sustained behaviours...
What’s in Store for Physical Stores?
The future is now and the time is right to embrace digital transformation
In the new pandemic-era normal, retail will undergo a great digital transformation. Successful stores will be those that seamlessly integrate digitally connected environments with omnichannel touchpoints that deliver consistent brand experiences. The customer...
Pop-up Retail: Combining Physical and Digital to Help Customers Navigate the New Normal
The pandemic is proving to be a catalyst for many retail trends that, pre-COVID, were already occurring or on the horizon. Online shopping was an option provided by many retailers, but not all shoppers bought in. Now, late adopters see it as a lifeline. A trend...
Going on the Offensive: Hope for the Future of Retail Post-Covid-19
Back at the beginning of nearly worldwide lockdown measures, the anxiety felt by “non-essential” retailers was palpable. Uncertainty manifested itself into real consequences by way of layoffs and furloughs, not terminations. As anxious as retailers were, layoffs and...
Building Brand Loyalty in a Post-Pandemic Economy
There is no question the global economy will emerge from the pandemic profoundly changed, and consumer shopping patterns will be dramatically altered. In order to ensure a future where businesses not only survive, but thrive, it is critical to anticipate what a...