Our Thinking
20/20 Grocery Retailing – The Store
Our last blog posting detailed key trends that will increasingly impact grocery retailers. In short, the increase in co-shopping in households – in particular the increasing role of male household members in grocery shopping – together with the shift...
20/20 Grocery Retailing – The Shopper
The last few years have seen major changes in the ways that consumers shop for groceries. Grocery chains focusing on either premium or extreme value options have seen growth in market share and store traffic, while mass traditional supermarkets are...
Setting Up Shop: Using Segmentation To Understand & Meet The Functional And Emotional Needs Of Shoppers
While the crusade to win the hearts, wallets and loyalty of customers is sometimes waged based on price, store location, or superior product offerings, often, winning the battle comes down to more emotional factors – a matter of demonstrated care and...
Experience Matters
When a new prototype was initially created for ice cream heavyweight Häagen-Dazs (Oakland, Calif.), it was designed with the recent growth in Asia’s luxury market in mind. As that expansion slowed and changed, the brand called an audible. “Instead of...
Seeking The Top Of Grocery Shoppers’ Pleasure Index
It’s the ease of walking through a grocery aisle they’ve shopped time and again, the audible “agh” of delight when they pluck farm-fresh produce from the shelf, or the instant gratification of snapping that perfect piece of produce up at a deep discount....