Our Thinking
Cause Marketing: Our Two Cents’ Worth
Recent studies have shown that 8 out of 10 millennials expect companies to make a public commitment to improving society or the environment. As people, we seek out others who share our values. As shoppers, we want to support brands that speak to our values. The new...
Beyond the Cool Factor: How to Successfully Integrate Augmented Reality into Your Store’s Strategy
In the age of the experience economy, retailers are increasingly searching for ways to differentiate themselves by offering experiences that are unique, interactive and entertaining. Customers can now do a lot of shopping online, so getting them to show up in person...
Reconsidering How We Engage Customer Loyalty
The phrase ‘customer loyalty’ is indeed a buzzword these days, as retailers scramble to figure out how best to earn and retain shopper loyalty. But the concept is age-old and is contained in the word ‘customer’ itself, which was originally defined as “one who...
What’s in store for stores in 2019? It’s the Year of the Customer
The ‘Customer Experience’ will continue to gain momentum as an overarching retail trend in 2019. To lure and retain shoppers, retailers will need to further develop the customer-first mindset. Tied to the growing emphasis on the customer experience are three key...
Building Revenue Through Superior Customer Experience
As business conditions for physical retailers in North America continue to create challenges and deliver weak revenue growth, Customer Experience (CX) is increasingly seen as an opportunity to drive better business performance. A competitive advantage in...