Our Thinking
2021: The Year of the Great Reset
Series 3: Building an effective private brand strategy that drives business growth
The development of private label programs have been on the rise for some time now and in more mature markets, these programs have been effectively integrated into a retailer’s category management strategies. Consumers’ penchant to shop around, be more promiscuous in...
2021: The Year of the Great Reset
Series 2: Resetting the brand-shopper relationship
The shopper today is changing. Customers are more discriminatory of brands they want to build a relationship with, and the foundations of that relationship is trust based on how customers see brands upholding the values they share. Today, 71% of consumers prefer...
2021: The Year of the Great Reset
Series 1 – Resetting the in-store experience
2020 was a year of mass disruption, which sprung upon retailers with little warning to react. The pandemic not only reshaped the industry but also accelerated trends. The dramatic shift to ecommerce is an obvious but important one, driving new, sustained behaviours...
What’s in Store for Physical Stores?
The future is now and the time is right to embrace digital transformation
In the new pandemic-era normal, retail will undergo a great digital transformation. Successful stores will be those that seamlessly integrate digitally connected environments with omnichannel touchpoints that deliver consistent brand experiences. The customer...
Pop-up Retail: Combining Physical and Digital to Help Customers Navigate the New Normal
The pandemic is proving to be a catalyst for many retail trends that, pre-COVID, were already occurring or on the horizon. Online shopping was an option provided by many retailers, but not all shoppers bought in. Now, late adopters see it as a lifeline. A trend...