Our Thinking
Pop-up Retail: Combining Physical and Digital to Help Customers Navigate the New Normal
The pandemic is proving to be a catalyst for many retail trends that, pre-COVID, were already occurring or on the horizon. Online shopping was an option provided by many retailers, but not all shoppers bought in. Now, late adopters see it as a lifeline. A trend...
Going on the Offensive: Hope for the Future of Retail Post-Covid-19
Back at the beginning of nearly worldwide lockdown measures, the anxiety felt by “non-essential” retailers was palpable. Uncertainty manifested itself into real consequences by way of layoffs and furloughs, not terminations. As anxious as retailers were, layoffs and...
Building Brand Loyalty in a Post-Pandemic Economy
There is no question the global economy will emerge from the pandemic profoundly changed, and consumer shopping patterns will be dramatically altered. In order to ensure a future where businesses not only survive, but thrive, it is critical to anticipate what a...
Build It and They Will Come Back –
Retailers need to plan now to address shoppers’ social and financial needs in a post-COVID world
As the outbreak of COVID-19 continues to impact the world in grave proportions, it goes without saying that concerns about well-being and risk of exposure remain paramount in consumers’ minds. Lasting longer than anticipated, the impact of the pandemic on the consumer...
Being Social While Distancing
As I reflect on the past week, I must say it’s been quite the roller coaster ride. Last week we actioned our work-from-home policy amidst the outbreak and aggressive expansion of the Covid-19 virus. The world merely 10 days ago was vastly different than what I am...