Our Thinking

A key member of the client management team here at Watt for the past two decades, Alexa has substantive experience across major retailers in both North and South America. Some of the many projects she has worked on include: defining the private label strategy for Walmart’s Great Value and Equate brands; building an award-winning experiential retail format for Häagen-Dazs; re-envisioning the brand experience for Vips, Mexico’s largest food service chain; and working with diverse major retailers including Walgreens, Kroger, Hudson’s Bay, Gigante, Liverpool, Recubre, and The Home Store.

Alexa is passionate about delivering seamless client service, ensuring that her projects are delivered on time and within budget. As an advocate for her clients, Alexa continually seeks new ways to drive forward business results for her clients and ensure that every initiative delivers strong returns on investment.

Alexa is fluent in three languages and holds an honours Bachelor of Arts degree from the Center of Studies in Communication Sciences in Mexico City, with a specialization in marketing and advertising.