Our Thinking

Inder brings a unique combination of skills to his role as Senior Director, Strategy. His expertise and experience across Private Label Strategy, Research & Insights, and the development of truly differentiating positioning for retail brands make him a key partner across the many programs we work on for our clients.

He sees his key strength as his ability to distill data from a wide variety of sources – from financial analysis, market research, and secondary sources – to provide actionable insights and benchmarks that lead to sound and effective marketing and retail strategies. He has a deep understanding of both client and stakeholder needs, and encourages clients to think differently about their brands and to focus on the needs of their customers.

His ‘can do’ attitude epitomizes Watt’s commitment to delivering excellence for our clients irrespective of the challenges they face.

Inder joined Watt after more than a decade working in creative agencies in India and the Middle East, including a stint at DDB’s Dubai offices, which included the production of work that won coveted IPA Effectiveness Awards.