Our Thinking

Inder brings a unique combination of skills to his role as Senior Strategy Director at Watt International. His expertise and experience across Private Label Strategy, Research & Insights and the development of truly differentiating positioning for retail brands makes him a key partner across the many programs we work on for our clients.

He sees his key strengths as the ability to distill data from a wide variety of sources; from financial analysis, market research, and secondary sources to provide actionable insights and benchmarks that lead to sound and effective marketing and retail strategies. He is highly empathetic to both client and stakeholder needs and encourages clients to think differently about their brands and focus on the needs of their consumers and shoppers.

His ‘can do’ attitude epitomises our core values: delivering excellence for our clients irrespective of the challenges that they face.

Inder joined Watt after more than a decade working in creative agencies in India and the Middle East, including a stint at DDB’s Dubai offices which included the production of work that won coveted IPA Effectiveness Awards.