Our Thinking

Jean-Paul oversees all of our creative output here at Watt, providing direction and guidance for our environmental, identity, package and graphics design practices. A key part of his role is mentoring our creative teams and shepherding projects from initial pitching to prospective clients through to design strategy, concept creation and execution.

Throughout the two decades Jean-Paul has worked as a key member of our team, he has accrued a wealth of international experience through leading our Strategic Creative divisions at offices in Stockholm and Dubai, and in overseeing creative developed by our Shanghai team.

In these roles, he has been responsible for key clients including Toys R Us, Hallmark, Estée Lauder, Cara Operations (including restaurant brands Harvey’s, Swiss Chalet, Milestones, Montana’s and Kelsey’s), Ownar Cineplex, London Drugs, Coop Sverige, ICA (Ahold), Groupe Casino, Cineplex Entertainment LP, The Bay, The National Retail Federation, Dubai Maritime City, Dubai Festival Centre, Longo’s, A&P, and more.

Jean-Paul is a graduate of the University of Toronto with a degree in Architecture, and has held the position of Assistant Professor at the School of Architecture, Landscape and Design Thesis Program.