Our Thinking

At Watt, Jeff is charged with overseeing creative quality and the design concepts produced by his team of designers and creatives. As the lead creative contact on some of our major clients, Jeff prides himself on delivering creative excellence. As a creative, Jeff understands the need to develop creative that both engages shoppers and consumers within their frame of reference and delivers strong revenue results for our clients.

Jeff plays a key role in mentoring designers here at Watt, pushing for solutions that break through. His ability is reflected in the many award winning campaigns he has worked on, including a Cassie. His focus is ensuring that programs deliver synergy across many different brand touch points.

Jeff is a Humber and OCAD graduate, and is one of the key partners in Watt’s focus on delivering back to future creatives and designers through initiatives which include our annual CoLab, where the team at Watt mentor students with real world creative challenges.