Our Thinking

As Creative Director at Watt, Jeff is charged with overseeing the design concepts produced by his team of designers and creatives. As the lead creative contact on some of our major accounts, Jeff prides himself on delivering creative excellence. Jeff understands the need to develop creative that engages shoppers and consumers within their frame of reference and delivers strong revenue results for our clients.

Jeff plays a key role in mentoring designers here at Watt, pushing for solutions that break through. His skill is reflected in the many award-winning campaigns he has worked on, including a CASSIE. As a creative, his focus is ensuring that programs deliver synergy across many different brand touchpoints.

Jeff is a Humber and OCAD graduate, and is a key player in Watt’s commitment to ‘giving back’ through initiatives that inspire future creatives and designers, such as our annual CoLab, where the Watt team mentors students with real world creative challenges.