As a member of the client management team here at Watt International, Liliana is always looking for ways to help clients realize the vision for their brands. She sees nurturing relationships and building strong connections as a key part of her role.
For Liliana, delivering against a client’s vision involves fully understanding their needs and plans, helping them to right-size opportunities, and helping them translate opportunities into executable designs. She is passionate about the opportunity to use design thinking to create impactful designs that can change the world of shopping.
As a Colombian herself, Liliana is particularly proud of work undertaken for the retail brand Éxito in her home country. This project involved taking the brand in a completely new direction, away from its traditional equities, and creating a new brand experience that delivered against shopper and consumer needs.