Our Thinking

Michael is our key point of contact in establishing relationships with clients that drive mutually beneficial results. As our new business lead, Michael is responsible for developing relationships and identifying opportunities to solve our clients’ business problems. Michael is not your typical suit, and his focus is on evaluating clients’ competitive & market landscape and identifying agnostic solutions that respond to their business challenges.

Michael has an extensive pedigree in digital marketing that spans two decades. His experience spanning strategic insight and innovation means he enables Watt to balance conventional retail fundamentals with innovation that enables us to help drive value for our clients and react effectively to the rapidly evolving retail landscape.

His experience has placed him at the forefront of integrating digital and retail experience, which has included the development of mobile assets for Aldo shoes, and clients in automotive, alcohol and other verticals.