Our Thinking

Michael is our key point of contact in establishing relationships with clients that drive mutually beneficial results. As our new business lead, he is responsible for developing relationships and identifying opportunities to solve our clients’ business problems. Michael’s focus is on evaluating clients’ competitive and market landscapes, and identifying solutions that respond to their business challenges.

Michael has an extensive background in digital marketing that spans two decades. His experience in both strategic insight and innovation means he can balance conventional retail fundamentals with innovation, thereby enabling Watt to help drive value for our clients and react effectively to the rapidly evolving retail landscape.

His experience has placed him at the forefront of digital and retail integration, which has included the development of mobile assets for Aldo shoes as well as clients in the automotive and alcohol sectors, and other verticals.