Our Work

PICS

PICS

The Challenge The Approach The Process The Outcome Get In Touch The Challenge In support of our brand positioning work with Price Chopper and its transformation to Market 32, there was an opportunity to assess and redefine the private label strategy and brand offering...
Coppel Store

Coppel Store

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Coppel is a Mexican department store chain operating 1,500 locations targeting the value-minded shopper. In an effort to strengthen the relevance of their brand in a rapidly changing market,...
Vittorio Forti

Vittorio Forti

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Vittorio Forti is a Mexican Men’s Apparel retailer and a Watt partner for nearly 10 years. After helping them successfully enter the market with a retail concept focused on selling men’s...
Vips

Vips

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Vips is one of Mexico’s leading restaurant destinations with a fifty-year heritage, and nearly 1,500 locations across the country. Watt was tasked with rejuvenating the brand, which was...
The Home Store

The Home Store

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Mexican retailer, The Home Store, asked the team at Watt to refresh its positioning and create a new brand experience to help the brand more effectively compete against foreign market...