Our Work

Vittorio Forti

Vittorio Forti

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Vittorio Forti is a Mexican Men’s Apparel retailer and a Watt partner for nearly 10 years. After helping them successfully enter the market with a retail concept focused on selling men’s...
Coppel Store

Coppel Store

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Coppel is a Mexican department store chain operating 1,500 locations targeting the value-minded shopper. In an effort to strengthen the relevance of their brand in a rapidly changing market,...
PICS

PICS

The Challenge The Approach The Process The Outcome Get In Touch The Challenge In support of our brand positioning work with Price Chopper and its transformation to Market 32, there was an opportunity to assess and redefine the private label strategy and brand offering...