by Watt International | Aug 17, 2018
The Challenge The Approach The Process The Outcome Get In Touch The Challenge As with most retail environmental design projects we conduct, the first phase of the project involved evaluation & refinement of the brand’s current positioning; understanding the...
by Watt International | Aug 9, 2018
The Challenge The Approach The Process The Outcome Get In Touch The Challenge In support of our brand positioning work with Price Chopper and its transformation to Market 32, there was an opportunity to assess and redefine the private label strategy and brand offering...