Our Work

La Sirena

La Sirena

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Operating in the Dominican Republic, the Grupo Ramos (GR) former “Pola” supermarket format presented a few challenges, among them: no defined personality; lack of differentiation from...
Häagen-Dazs

Häagen-Dazs

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Love for Häagen-Dazs products’ runs deep, and is amplified through its global network of retail stores that bring the brand to life for consumers. Häagen-Dazs recognized that their brand...
The Home Store

The Home Store

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Mexican retailer, The Home Store, asked the team at Watt to refresh its positioning and create a new brand experience to help the brand more effectively compete against foreign market...
Vips

Vips

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Vips is one of Mexico’s leading restaurant destinations with a fifty-year heritage, and nearly 1,500 locations across the country. Watt was tasked with rejuvenating the brand, which was...
Coppel Store

Coppel Store

The Challenge The Approach The Process The Outcome Get In Touch The Challenge Coppel is a Mexican department store chain operating 1,500 locations targeting the value-minded shopper. In an effort to strengthen the relevance of their brand in a rapidly changing market,...