by Watt International | Oct 5, 2021 | Blog
The changing role of the store The formulaic store which has traditionally focused on efficient product fulfillment has been on a trajectory of change for some time now. Much like almost everything in our lives, the global pandemic has accelerated the need for stores...
by Watt International | Jul 8, 2021 | Blog
Generation Z, born between 1997 and 2015 is the demographic cohort succeeding Millennials and preceding Generation Alpha. Today, Gen Z is more racially and ethnically diverse than any previous generation, and they are on track to be the most well educated generation...
by Watt International | Jun 3, 2021 | Blog
There is no denying that pop-up shops, also known as temporary retail, are an effective way to build brand awareness for a retail business. The future will see more pop-up shops emerge in our post-Covid retail landscape, as they deliver many short-term and longer-term...
by Watt International | Apr 15, 2021 | Blog
The development of private label programs have been on the rise for some time now and in more mature markets, these programs have been effectively integrated into a retailer’s category management strategies. Consumers’ penchant to shop around, be more promiscuous in...
by Watt International | Mar 17, 2021 | Blog
The shopper today is changing. Customers are more discriminatory of brands they want to build a relationship with, and the foundations of that relationship is trust based on how customers see brands upholding the values they share. Today, 71% of consumers prefer...
