Our Thinking
Setting Up Shop: Using Segmentation To Understand & Meet The Functional And Emotional Needs Of Shoppers
While the crusade to win the hearts, wallets and loyalty of customers is sometimes waged based on price, store location, or superior product offerings, often, winning the battle comes down to more emotional factors – a matter of demonstrated care and...
Experience Matters
When a new prototype was initially created for ice cream heavyweight Häagen-Dazs (Oakland, Calif.), it was designed with the recent growth in Asia’s luxury market in mind. As that expansion slowed and changed, the brand called an audible. “Instead of...
Seeking The Top Of Grocery Shoppers’ Pleasure Index
It’s the ease of walking through a grocery aisle they’ve shopped time and again, the audible “agh” of delight when they pluck farm-fresh produce from the shelf, or the instant gratification of snapping that perfect piece of produce up at a deep discount....
Canada, Are You Ready For Today’s Shopper?
February 2015. It’s a new year for Canadian retailers. A year that will see continued expansion of US and other foreign retailers into Canada’s retail heartlands. Last year saw the first opening of a Nordstrom this side of the border, and this year sees...